Why Fun Jack?
Fun Jack is born out of the old English proverb:
"All work and no play makes Jack a dull boy."
Life is about living and having FUN!
The great part about having fun is that it's personal to you. We're not trying to tell you what fun should be, you get to decide that.
It could be going on a run or hike, riding your bike, reading a book, watching TV, shopping, or playing with your dog.
We wanted to create a brand that is for people who choose fun.
We know you have so many different options for what you decide to drink, from the latest functional beverage to the tap at home.
The great thing about Fun Jack is that it's quality water, but more than that, when you have the can in your hand we want it to do something more.
We want it to remind you to do something fun, and we want it to be a status symbol, so when people see the can in your hand, they know you choose fun!
Talk is cheap...
We could talk about the infinitely recyclable aluminum can, and how it's recycled more than glass or plastic.
We could talk about the water and where it comes from, and that it's not shipped in from overseas.
We could talk about how water is a great source of hydration, and its not full of sugar
We could talk about how cool we are, and... well, we want you to do that.
FUN JACK is more than just water, it's to serve as a reminder, to act as a status symbol, to reject the status quo, ultimately this brand is for you to do you!